About Us

Discouraged by the experience of trying to find age-appropriate and comfortable bras and underwear for our tween daughters helped us realize that growing girls like them need more apparel options, especially underwear as well as tools to be more confident in their growing bodies.

We realized that they needed underwear and activewear designed for their lives and their bodies. We wanted to design apparel that allowed them to play, learn, sweat and compete with both comfort and confidence.  We designed Bleuet for her, and believe that at this stage of her life she needs Bleuet, not lingerie. 

Bleuet (pronounced Blue-A), which means a blooming cornflower in French, is a fun, playful brand created initially for all girls ages 7 to 13 as the onset of puberty begins. With their active lifestyle that often includes play, sports, freeze tag, dance, cartwheels, P.E., Bleuet undergarments are designed to be durable with dual layers for extra coverage. Each garment is made with breathable, moisture-wicking performance fabric ensuring girls will stay dry and cool without embarrassing sweat stains. All Bleuet bras and camisoles are made with minimal seams for itch-free comfort in a range of fun colors. The company also plans to provide a range of styles and sizes for all girls.

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

We invest in girls through our Bleuet Girl program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.


98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Today, we manufacture Bleuet both in the United States as well as Mexico and Guatemala.  We strive to ensure that our manufacturing partners offer a fair and sustainable wages, reasonable hours and a safe working environments. We make every effort to visit our manufacturing partners at least once a year to visit the factory and meet the people responsible for manufacturing Bleuet apparel. 

Fit & Sizing

We believe that girls bodies are unique. We believe that their apparel should give them both comfort & confidence.

We know sizing can be tricky BUT our girls’ bras, camisoles and tumble shorts run true to size. If your girl wears a size 10 top, she’ll likely wear a size 10 bra. Or you can measure! Visit our Fit & Size Guide for instructions on measurements for each size and how to measure.

Bleuet apparel should be COMFORTABLE and fit snug to the body for support. While you can adjust the straps on our bras and camis, the straps shouldn’t be too loose. Also, you don’t want gaping holes on the sides of our garments. If that’s the case, then size down. Our fabric has a lot of stretch, which means you’ll be able to wear our garments for longer as she grows. 

Our Bleum apparel in constructed in ultra-soft polyester & spandex blends. 

Shipping policy

Today, we ship only ship in the United States via US Postal First Class mail. 

 Your shipping costs will depend on the weight and distance to where we are shipping your order. Typically, we find shipping rates to range from $3.50 - $6.00. For orders over $75, Bleuet will cover the cost of shipping.

As soon as our elves have packed your order, you’ll receive an email notification (or optional SMS notification) that your package has been shipped. This email will also contain your USPS tracking number.

Our goal is to ship every order within 1-3 business days of receiving your complete order.  Depending upon the distance, you may expect your order to require 2-4 transit time. 

When you receive your email notification, a tracking number will be included. Visit Track Your Bleuet Order, and we’ll help you find where it is on its journey to you.

We realize how frustrating it is when you want an item that is not currently in stock. If you click on the “Oh No, Email When It’s in Stock” button and enter your email, you’ll receive a notification as soon as the item is re-stocked. You’ll be the first to know! 

Returns and exchanges

We want her to find her perfect fit. Returns & exchanges are free. 

No problem at all! We guarantee that she’ll love her Bleuet apparel or we’ll take it back with no questions asked. Visit our Returns Center, enter your order & email, and we’ll get you all set by giving you a ready-to-print return label free of charge.  Pop it on the box & send it back to us. We’ll also take care of the shipping to send you the preferred size. 

YES! We want to make returns and exchanges as easy as possible. Visit our Returns Center to enter your order number & email address, and you’ll be able to download a pre-paid return label. If you’ve requested a different size, we’ll send it to you on our dime.

It’s super easy to do. Just visit our Returns Center and enter your order number & email. Follow the instructions and your pre-paid return label will be generated and ready for you to download.

If it is too big, too small, not your favorite color, you’ve got 30 days to love it or return /  exchange. Go to our Returns Center to make a return or exchange.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the packing slip (4) received by us within 30 days from the date of purchase.

NO! Never! (Except if it is damaged or soiled) We send any items that cannot be sold to Hailey’s Haven, a non-profit started by a teen girl who provides clothes and other items to teens in foster care. 

Returns and exchanges are free.  Simply go to https://bleuet.myreturnscenter.com/ and provide us your email and order # to download and print a pre-paid return label. 

We do our best to process your return or exchange within 72 hours of receiving your return.  It may take up to 8-10 days for your refund to appear on your original form of payment. 


Purpose Driven Apparel

First of all, we are trying to reduce waste wherever we can. Our extra fabric is being used to make scrunchies and other accessories.  Next, we are actively working on styles made with sustainable fabrics to be launched later this year. We are also examining how we minimize waste in our packaging and across our entire supply chain. 

We carefully select our manufacturing partners to ensure that they have ethical practices and provide a living wage for their employees. We work with family-fun businesses who take great pride in their work and care for each employee.