Discouraged by the experience of trying to find age-appropriate and comfortable bras and underwear for our tween daughters helped us realize that growing girls like them need more apparel options, especially underwear as well as tools to be more confident in their growing bodies.
We realized that they needed underwear and activewear designed for their lives and their bodies. We wanted to design apparel that allowed them to play, learn, sweat and compete with both comfort and confidence. We designed Bleuet for her, and believe that at this stage of her life she needs Bleuet, not lingerie.
Bleuet (pronounced Blue-A), which means a blooming cornflower in French, is a fun, playful brand created initially for all girls ages 7 to 13 as the onset of puberty begins. With their active lifestyle that often includes play, sports, freeze tag, dance, cartwheels, P.E., Bleuet undergarments are designed to be durable with dual layers for extra coverage. Each garment is made with breathable, moisture-wicking performance fabric ensuring girls will stay dry and cool without embarrassing sweat stains. All Bleuet bras and camisoles are made with minimal seams for itch-free comfort in a range of fun colors. The company also plans to provide a range of styles and sizes for all girls.
We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.
We invest in girls through our Bleuet Girl program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.
98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.
Bleuet provides equal employment opportunities to all employees and applicants and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Have a question? Need help tracking your order or exchanging your Bleuet apparel?
Email our customer support team at firstname.lastname@example.org
We strive to respond within 24hr Monday-Friday.
Fit & Sizing
We believe that girls bodies are unique. We believe that their apparel should give them both comfort & confidence.
We know sizing can be tricky BUT our girls’ bras, camisoles and tumble shorts run true to size. If your girl wears a size 10 top, she’ll likely wear a size 10 bra. Or you can measure! Visit our Fit & Size Guide for instructions on measurements for each size and how to measure.
Bleuet apparel should be COMFORTABLE and fit snug to the body for support. While you can adjust the straps on our bras and camis, the straps shouldn’t be too loose. Also, you don’t want gaping holes on the sides of our garments. If that’s the case, then size down. Our fabric has a lot of stretch, which means you’ll be able to wear our garments for longer as she grows.
While we do not offer bras in specific cup sizes. Both our Iris and Aster bras are designed for more developed girls from an A to C cup.
Today, we partner and produce our Bleuet apparel with a small family owner textile manufacturer in Guatemala. We strive to ensure that our manufacturing partners offer a fair and sustainable wages, reasonable hours and a safe working environments. We make every effort to visit our manufacturing partners at least once a year to visit the factory and meet the people responsible for manufacturing Bleuet apparel.
We source from leading mills and producers around the world to create Bleuet apparel designed to give you the freedom to live, learn, compete and create?
Our Bleum apparel is constructed in ultra-soft polyester & spandex heather fabrics. Our fabrics are ultra-soft, lightweight and breathable with enhanced moisture-management to wick moisture away from your body to keep you cool and dry for whatever you are doing.
Our Bleum Neutrals are constructed in an ultra-soft, lightweight and breathable fabric composed of 66% Bamboo, 28% Cotton, 6% Spandex blend. It feels ultra-soft against the skin with just enough stretch to allow you the freedom to live, learn, compete and play.
TENCEL™ Modal fibers are extracted from naturally grown beech wood by an environmentally responsible integrated pulp-to-fiber process, which is self-sufficient in energy and recovers co-products from component parts of the wood. This flexible fiber is renowned for its exceptional softness.
Composed of natural material, all TENCEL™ standard Modal fibers are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.
Exhibiting high flexibility, TENCEL™ Modal wood-based fibers offer textiles a long-lasting quality of exquisite softness. Due to the fiber’s sleek cross section, TENCEL™ Modal fibers enhance the soft touch of fabrics even after repeated washing. Measurements and hand evaluations of softness show that TENCEL™ Modal fibers feel twice as soft as cotton. The softness of TENCEL™ Modal fibers lasts longer and is able to withstand repeated wash and dry cycles compared to cotton.
Composed of natural material, all TENCEL™ standard Modal bers are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.
TENCEL™ Modal fibers are mainly manufactured from the renewable raw material beech wood, sourced from sustainable forests in Austria and neighboring countries.
TENCEL™ Modal fibers naturally manage the transportation of moisture, enhancing fabrics by keeping your skin feeling pleasantly comfortable. Composed of natural material, the microscopic brils of cellulosic bers are structured to regulate the absorption and release of moisture. This contributes to breathable fabrics that support the body’s natural temperature regulating properties, creating a refreshingly cooling sensation on your skin.
TENCEL™ Lyocell fibers are extracted from sustainability grown wood using a unique closed loop system which recovers and reuses the solvents used, minimizing the environmental impact of production. Unique physical properties lead to their high tenacity profile, efficient moisture management and gentleness to skin.
Composed of natural material, all TENCEL™ standard Lyocell bers are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.
TENCEL™ Lyocell fibers are derived from sustainable wood sources – sustainably managed forests. Wood and pulp used by the Lenzing Group is harvested from certied and controlled sources.
TENCEL™ Lyocell fibers naturally manage the transportation of moisture, enhancing fabrics by keeping your skin feeling pleasantly comfortable. Composed of natural material, the microscopic brils of cellulosic fibers are structured to regulate the absorption and release of moisture. This contributes to breathable fabrics that support the body’s natural temperature regulating properties, creating a refreshingly cooling sensation on your skin.
Yes. The fabrics in our Aster and Willow bras are Oeko-Tex 100 Standard certified.
The STANDARD 100 by OEKO-TEX® is a worldwide consistent, independent testing & certification system that tests for harmful substances used during all stages of production (raw materials, intermediate, and end product).
This includes testing for illegal substances, legally regulated substances, known harmful (but not legally regulated) chemicals, and other parameters for health care. It provides manufacturers with a uniform benchmark when evaluating harmful substances potentially used in the production process.
The exposed elastic in the Bleum Bra, Bleum Racerback, Bleum Camisole, Bleum Active Bra & Iris Bra is synthetic and does not contain latex. However, the elastic band inside of our bras contains latex, but there is no latex touching the skin.
The Aster Organic Tank Bra & Aster Organic Racerback Bra do not have exposed elastic, but the inside band does contain latex.
We cannot guarantee that our production and packaging processes are 100% free of latex.
All of our apparel is machine washable. We recommend washing all of your Bleuet apparel with like colors and in cold water. Our Aster and Iris bras should be hung to dry. Our Bleum bras and camisoles may be tumble dried on low.
Today, we ship only ship in the United States via US Postal First Class mail.
Your shipping costs will depend on the weight and distance to where we are shipping your order. Typically, we find shipping rates to range from $3.50 - $6.00. For orders over $75, Bleuet will cover the cost of shipping.
As soon as our elves have started to pack your order, you’ll receive an email notification (or optional SMS notification). Typically, you order will ship within 1-2 days.
This email will also contain your USPS tracking number, which may not immediately update as we are dependent on USPS scanning your package and sending us your tracking details.
Our goal is to ship every order within 1-3 business days of receiving your complete order. Depending upon the distance, you may expect your order to require 2-4 business days transit time.
We periodically see packages take a little longer as volume with USPS is at historic levels.
When you receive your email notification, a tracking number will be included and will help you find where your Bleuet is on its journey to you.
We realize how frustrating it is when you want an item that is not currently in stock. If you click on the “Oh No, Email When It’s in Stock” button and enter your email, you’ll receive a notification as soon as the item is re-stocked. You’ll be the first to know!
Returns and exchanges
We want her to find her perfect fit. Returns & exchanges are free.
No problem at all! We guarantee that she’ll love her Bleuet apparel or we’ll take it back up to 60 days from the date of purchase. To get started visit our Returns Center, enter your order # & zip code.
Select the items you wish to exchange and/or returns and download a pre-paid USPS return label. Pop it on the box & send it back to us. We’ll also take care of the shipping for your exchange.
YES! We want to make returns and exchanges as easy as possible. Visit our Returns Center to enter your order number & email address, and you’ll be able to download a pre-paid return label. If you’ve requested a different size, we’ll send it to you on our dime.
It’s super easy to do. Just visit our Returns Center and enter your order number & zip code or the email used for the order. Follow the instructions and your pre-paid return label will be generated and ready for you to download.
Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the packing slip (4) received by us within 60 days from the date of purchase.
NO! Never! (Except if it is damaged or soiled) We send any items that cannot be sold to Hailey’s Haven, a non-profit started by a teen girl who provides clothes and other items to teens in foster care.
We do our best to process your return or exchange within 72 hours of receiving your return. It may take up to 8-10 days for your refund to appear on your original form of payment.
Purpose Driven Apparel
First of all, we are trying to reduce waste wherever we can. Our extra fabric is being used to make scrunchies and other accessories. Next, we are actively working on styles made with sustainable fabrics to be launched later this year. We are also examining how we minimize waste in our packaging and across our entire supply chain.
We carefully select our manufacturing partners to ensure that they have ethical practices and provide a living wage for their employees. We work with family-fun businesses who take great pride in their work and care for each employee.
Buying with Friends
Buying with Friends is fun! Here are a few FAQs to help.
When your friends buy through your Buy with Friends offer link within 24 hours you will receive a text with a link to shop with friends.
Shop and save 30% off her favorite Bleuet apparel!
1. Shop her favorite Bleuet apparel and click the purple button with the 30% offer.
2. "Copy Link" to get your customer URL.
3. Share with friends via email, social, and / or text.
4. Register for a text alert to receive your Buy with Friends offer once your friends buy.
5. Receive a text alert with your Buy with Friends link when your friends buy within 24 hours to receive your discount.
6. Shop with your link and save 30% off her favorite Bleuet apparel!
Oh no! We anticipate that your friend(s) did not complete their Buy with Friends purchase within 24hrs.
Yes! Your friends need to make an eligible purchase within 24hrs via your Buy with Friends link to receive and activate your offer link.
Unfortunately, you may not combine additional promotions and discounts with your Buy with Friends offer. Sets and bundles are not eligible for the Buy with Friends discount.
Introducing the Bleuet app. Designed to discover her new favorite styles, get early access to new colors and designs & seamless returns and exchanges.
Opps! We are sorry. Email our customer support team at email@example.com and we will work to get this sorted out for you.