Our Bleum camisole is super comfortable and gives smooth coverage in soft, moisture-wicking performance fabric. Perfect as a first bra, extra layer or simply by itself.


Bras, camisoles and undergarments designed for her.
Comfort + Confidence

Our Bleum bra is the perfect bra for any age. An everyday bra. A first bra. Age-appropriate and the softest bra she'll ever wear.

Reversible in a fun range of colors. It's 2 colors for one price! Designed with minimal seams and a dual layer for extra coverage.


The inside is SO soft and the outside keeps sweat from being absorbed into the fabric and instead wicks it away. Wow. I'm seriously obsessed with these.

Nichole, NV

“Wow!! This is the softest bra ever! Can I get one in my size??”

Christine, CA

She loved how soft they were and how the band was designed for comfort. She loves the little pin y'all sent along, too. Thank you. 

Suzanne, TX

She loves the fun colors and that it’s reversible. She also says how comfortable it is, and I love the coverage!

Sarah, TX
Not Ready for a bra?

Maybe she'd be more comfortable starting off with wearing a camisole (just like my oldest daughter)? Our super soft camisoles include a shelf bra inside so they are a perfect first step before she's ready for a bra.

Ultra-Soft & Lightweight
Find her Perfect Fit

We combine age-appropriate design with performance fabrics to give her a seamless and itch-free extra layer of coverage and support.

Mission-Driven Apparel
Protect Women in Fashion

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Better Options for Girls

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

Discover Our Why
Investing in Girls

We invest in girls through our Bleuet Labs program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.

She runs. She jumps. She dances.

Our Active and Racerback bras offer extra support with minimal seams and tag free for comfort. Moisture-wicking performance fabric to avoid embarrassing sweat stains

Soft, moisture-wicking performance fabric fits seamlessly under your favorite shirt, jersey or tank. 

Free Returns. No Questions Asked.

Wrong size? Loves Lilac? Too soft? Don't Worry.

New customers receive free returns and exchanges.  

Bleuet strives to give confidence to all girls and support the families that love them by through apparel, education, and community
Our Why

Bleuet strives to give confidence to all girls and support the families that love them by through apparel, education, and community.

Empowering Girls
Our Bleum bras are perfect first bras or everyday brassoft, light weight, moisture-wicking performance fabric fits seamlessly under her favorite shirt, jersey or tank.
Bleuet Apparel

Our Bleum bras are soft, light weight, moisture-wicking performance fabric fits seamlessly under her favorite shirt, jersey or tank.

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Bleuprint is a blog for parents with resources to support all parents in raising, strong, confident and kind girls.
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Enough. You are enough. She is enough. But do we live like we are? Do we believe this? Do we teach our daughters this truth?  Read more . . . 

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