She Needs Bleuet, Not Lingerie

Bras, camisoles and undershirts designed for her

We designed Bleuet for her.

Ultra-soft, seamless, breathable and reversible bras, camisoles and undershirts designed to give her the freedom and confidence to play, create, learn and live!  

Bleum Bras & Camisoles

Coverage She Deserves

She Needs Bleuet

Bleum Shirts & Bleumies

Created for Her

Discover Bleuet

Become a Bleuet Girl

Sneak peeks, exclusive discounts, free returns and member's only resources. 

Bleuet Girl members receive exclusive discounts on Bleuet apparel and free returns.

Member Only Perks

We know she is growing. Explore new styles and always have the perfect fit. You will receive a 20% member only discount, free returns, and surprise gifts from  Bleuet Labs.

Curated for Her

Tell us her favorite styles, colors and sizes and we will send her a small collection of Bleuet apparel once a season.

Discover Bleuet Girl

It's Your Membership

Go ahead & pick a new color or size, order a few extras of her favorites, skip a shipment or cancel anytime. Plus, access our parenting resources designed for you. 


Equip Her

As a Bleuet Girl member, you (that's mom, dad, grandma . . . ) receive exclusive access to our library of resources to equip you to raise a strong, confident and kind girls. 


Designed for Her

To give her the freedom to live, learn. play and create.

Reversible & Comfortable

Dual Layer for Extra Coverage

Moisture Wicking to prevent odor

Minimal seams for Comfort

UV Protection 


Power of Community

Hey parents! We see you too!

Raise strong, confident and kind girls powered by the collective wisdom of parents and experts 

Learn More