"This is THE one! Thank you Bleuet!"

Don't believe us, find out what others are saying!

Tween girl facing a red brick wall wearing a Bleuet Bleum girls first bamboo bra in a neutral skin tone Tween girl facing a red brick wall wearing a Bleuet Bleum girls first bamboo bra in a neutral skin tone
Our Bestselling First Bras
"She loves the soft fabric. It’s the only bra she will wear"
Teen girl holding a purple skateboarding wear a Bleuet blue Bleum Petal girls padded bra Teen girl wear a Bleuet purple Iris Modal soft cup padded girls bra

Bras for More Developed Bodies

"These bras are great I am never wearing any other kind"
FREE RETURNS. FREE EXCHANGES.
Never to a Landfill. Always to a Teen in Need

Your gently worn returns are inspected, and sent to Hailey's Haven to give a t(w)een in need comfort and confidence. 

Teen girl holding a soccer bra wearing a pink Bleuet Aster Organic Tank girls sports bra Teen girl doing a pull-up wearing a neutral Aster Organic Racerback teen sports bra

Active & Sports Bras

"Wore this for cross country and soccer and loved it."

Purpose-Driven Apparel

Women in Fashion

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Better Options for All

We believe you deserve better options when it comes to bras and apparel for your developing body. Designed to give you comfort and confidence. You don't need lingerie, you need Bleuet.

Discover our why
Investing in Teens

Our Bleuet Entrepreneurs initiative partners with mission-driven tween and teen entrepreneurs and supporting causes that give all people more - more opportunities, more voice, more say, etc.

Two teen girls walking across a bridge wearing Bleuet Bleum girls camisoles Two teen girls walking across a bridge wearing Bleuet Bleum girls camisoles

BLEUM CAMISOLES

"It feels like it's made out of magic."

Our bras are designed to give you the confidence and support you need under your favorite shirts, dresses and jerseys. Whether it’s your first bra, training bra or your 20th bra, we have the perfect one for you!

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Our Bleuet Entrepreneurs

Empowering and supporting the passion, leadership and spirit of young mission-driven social entrepreneurs

Meet Hailey, Khloe, Eva, Inaya, Reilly Cate, Nylah, Ally, Lizzy & Rachael
A group of teen girls and tweens girls wearing Bleuet Bleumer tumble shorts and dance shorts with different Bleum bras and Bleum camisoles A group of teen girls and tweens girls wearing Bleuet Bleumer tumble shorts and dance shorts with different Bleum bras and Bleum camisoles

Bleumer Tumble Shorts.

"Shorts are so soft! Perfect length."
Colorful illustration of our ultra-soft, light weight, & moisture-wicking, our first bras, teen bras and apparel fits seamlessly under a girls favorite shirt, dress or tank.
Our Apparel

Bras & apparel designed for you. Created by a Mom. Responsibly Made. Sizes 8 -22. Support for AA - C Cups.

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Colorful illustration of our Everyday Heroes that we offer a 20% discount. Everyday Heroes include teachers, medical professional, first responders and military.
Everyday Heroes

Thank you! 20% discount code to our everyday HEROES: Nurses, Teachers, First Responders & more.

Get Your Discount
Colorful illustration of a mobile phone showing the Bleuet mobile app.
Bleuet Mobile App

Download the Bleuet App. Get early access to new styles and colors, and in-app exclusive discounts.

Download Bleuet