Girl wearing Bleuet Bleum ultra-soft seamless girls first bra and training bra in a garden view from back.  Girl looking over her shoulder wearing an ultra-soft and seamless Bleuet blue Aster organic tank girls first bra and teen bra in a garden view from back.

Your Favorite Bras

Designed for you.
2,000+ Five Star Reviews

We believe Bleuet will be your new favorite bras. Don't believe us, checkout our customer reviews.

We believe you need Bleuet, not lingerie. Bras created by a mom, designed for all girls, and responsibly made.

Model wearing a blue Bleuet Aster organic girls teen bra in front of a painted blue and white wall. View from back. Model wearing a blue Bleuet Aster organic girls teen bra in front of a painted pink wall. View from back.

Bras for More Developed Girls.

Sustainably Soft Coverage & Support
INVESTING IN GIRLS

Our Bleuet Girls

Empowering and supporting the passion, leadership and spirit of young female entrepreneurs

Meet Hailey, Khloe, Eva, Inaya, Reilly Cate, Nylah & Rachael

Purpose-Driven Apparel

Protect Women in Fashion

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Better Options for Girls

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

Discover our why
Investing in Girls

We invest in girls through our Bleuet Girls initiative, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.

Three tween models wearing ultra-soft Bleuet Bleum girls camisoles with a built-in shelf bra in white, purple and grey. It's the perfect first bra, layer or girls tank top.View from front Three tween models wearing ultra-soft Bleuet Bleum girls camisoles with a built-in shelf bra in white, purple and grey. It's the perfect first bra, layer or girls tank top.View from front

BLEUM CAMISOLES

Your Perfect Layer. Ultra-soft with Built-in Shelf Bra
Illustration three figures showcasing  our free lightly returns we send to Hailey's Haven
Illustration of our ultra-soft, seamless and age appropriate Bleuet tops, first bras, teen bras, girls camisoles and apparel. llustration of our ultra-soft, seamless and age appropriate Bleuet tops, first bras, teen bras, girls camisoles and apparel.
Illustration of a hang-tag showing our free returns and exchanges for our ultra-soft, seamless and reversible girls first bras, training bras and teen bras. Illustration of a hang-tag showing our free returns and exchanges for our ultra-soft, seamless and reversible girls first bras, training bras and teen bras.
Colorful illustration showing our first bra experience. Each order is packed with love with free surprises and the best girls first bras, teen bras and Bleuet apparel. Colorful illustration showing our first bra experience. Each order is packed with love with free surprises and the best girls first bras, teen bras and Bleuet apparel.
Photo of a girl wearing school uniform wearing our navy blue Bleumer girls tumble shorts and monkey bar shorts tieing her shoe Girl model wearing school uniform wearing our navy blue Bleumer girls tumble shorts and monkey bar shorts packing her backpack

Bleumer Tumble Shorts.

Dance. Compete. Play. Learn with Confidence.
Colorful illustration of our ultra-soft, light weight, & moisture-wicking, our first bras, teen bras and apparel fits seamlessly under a girls favorite shirt, dress or tank.
Our Apparel

Bras & apparel designed for all girls. Created by a Mom. Responsibly Made. Sizes 8 -22. Support for AA - C Cups.

Shop Bleuet
Colorful illustration of our Everyday Heroes that we offer a 20% discount. Everyday Heroes include teachers, medical professional, first responders and military.
Everyday Heroes

Thank you! 20% discount code to our everyday HEROES: Nurses, Teachers, First Responders & more.

Get Your Discount
Colorful illustration of a mobile phone showing the Bleuet mobile app.
Bleuet Mobile App

Download the Bleuet App. Get early access to new styles and colors, plus resources to support raising kind, brave & bold girls.

Download Bleuet