"This is THE one! Thank you Bleuet!"

Don't believe us, find out what others are saying!

Sizes 8 - 22 and support from AA - C cups.

Girl wearing a Bleuet Bleum Bamboo girls first bra in black back view
Our Bestselling First Bras
"She loves the soft fabric. It’s the only bra she will wear"
Model wearing a blue Bleuet Aster organic girls teen bra in front of a painted blue and white wall. View from back. Model in front of blue wall wearing a Bleuet Aster Organic girls tank bra in blue back view

Bras for More Developed Bodies

"These bras are great I am never wearing any other kind"
FREE RETURNS. FREE EXCHANGES.
Never to a Landfill. Always to a Girl in Need

Your gently worn returns are inspected, and sent to Hailey's Haven to give a foster girl in need comfort and confidence. 

Three tween models wearing ultra-soft Bleuet Bleum girls camisoles with a built-in shelf bra in white, purple and grey. It's the perfect first bra, layer or girls tank top.View from front Three tween models wearing ultra-soft Bleuet Bleum girls camisoles with a built-in shelf bra in white, purple and grey. It's the perfect first bra, layer or girls tank top.View from front

BLEUM CAMISOLES

"It feels like it's made out of magic."

Purpose-Driven Apparel

Protect Women in Fashion

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Better Options for All

We believe you deserve better options when it comes to bras and apparel for your developing body. Designed to give you comfort and confidence. You don't need lingerie, you need Bleuet.

Discover our why
Investing in Girls

Our Bleuet Girls initiative partners with mission-driven teen entrepreneurs and supporting causes that give all people more - more opportunities, more voice, more say, etc.

Our Bleuet Girls

Empowering and supporting the passion, leadership and spirit of young mission-driven social entrepreneurs

Meet Hailey, Khloe, Eva, Inaya, Reilly Cate, Nylah & Rachael

Our bras are designed to give you the confidence and support you need under your favorite shirts, dresses and jerseys. Whether it’s your first bra, training bra or your 20th bra, we have the perfect one for you!

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Photo of a girl wearing school uniform wearing our navy blue Bleumer girls tumble shorts and monkey bar shorts tieing her shoe Girl model wearing school uniform wearing our navy blue Bleumer girls tumble shorts and monkey bar shorts packing her backpack

Bleumer Tumble Shorts.

"Shorts are so soft! Perfect length."
Colorful illustration of our ultra-soft, light weight, & moisture-wicking, our first bras, teen bras and apparel fits seamlessly under a girls favorite shirt, dress or tank.
Our Apparel

Bras & apparel designed for you. Created by a Mom. Responsibly Made. Sizes 8 -22. Support for AA - C Cups.

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Colorful illustration of our Everyday Heroes that we offer a 20% discount. Everyday Heroes include teachers, medical professional, first responders and military.
Everyday Heroes

Thank you! 20% discount code to our everyday HEROES: Nurses, Teachers, First Responders & more.

Get Your Discount
Colorful illustration of a mobile phone showing the Bleuet mobile app.
Bleuet Mobile App

Download the Bleuet App. Get early access to new styles and colors, and in-app exclusive discounts.

Download Bleuet