It's not lingerie, it's Bleuet as a tween girl stares at an ill-fitting women's bra

She needs Bleuet, not lingerie

Is she ready for a bra?

Comfort & Confidence

It seems like she needs a bra, but she’s only 7.

It’s totally normal! The average age that girls begin wearing a bra is age 11, but some need one as early as age 7.  If she is on the younger side, she may be more comfortable wearing camisoles under her tops first.

Training Bra

Our Bleum bras are the ideal first bra. They are so soft and comfortable with minimal seams. Made with performance fabric that stretches to fit her growing body.

Give her comfort and confidence as she grows up. 

Too Early for a "Bra"

Or maybe she'd be more comfortable starting off with wearing a camisole (just like my oldest daughter)?

Our super soft camisoles include a shelf bra inside so they are a perfect first step before she's ready for a bra.


My daughter really likes her bra. We even call it a "short tank top" 

Kelli, CA

My daughter says it's like wearing nothing at all. And she loves the two-tone straps!

Christine, CA
Finding her perfect fit
Comfort + Confidence

We design our apparel to fit her active life combining age-appropriate design with dual layer of ultra-soft, breathable, moisture-wicking performance fabrics to give her the freedom to learn, play and create. 

Free Returns. No Questions Asked.

Wrong size? Loves Pink? Too soft? Don't Worry.  Returns and exchanges are free.

Plus, all returns are inspected and washed and sent to Hailey's Haven to support girls in need.