Creating resources to support all parents in raising strong, confident and kind girls.

It's More Than Just a Bra

Make her feel special at a time when growing & changing can be hard.
Experience Bleuet
Bleuet strives to give confidence to all girls and support the families that love them by through apparel, education, and community
Make Her Feel Treasured

Each shipment is beautifully packaged and includes a card and extra gift for her.

It's in the Details

Responsibly manufactured & designed for her.  Ultra-soft, seamless, reversible & tag-free.

Shop Bras
Her Favorite Bra. Guaranteed.

Wear it. Love it. Want a different style? Not the perfect fit? Returns & exchanges are free.

Something for Her
"Oh My Goodness!"

"My daughter was excited to get her Bleuet package! What a fantastic customer experience to start with lovely tissue paper and a personal note. The fun and unexpected extras of the hair ties and pin made it even more special."

- Renate, Indiana

Give Her Comfort & Confidence
"Fun confidence through it all!"

She’s kind of obsessed with all things puberty right now.  So, her Bleuet is really giving her a fun confidence through it all! We will for sure be buying more!!!!

"Confidence Building Experience"

She loves the little pin y'all sent along, too. Thank you for making our first bra a fun and confidence-building experience!!

"Packaging was beautiful"

Sizing is perfect! My daughter loves the super soft Bleum bra. Packaging was beautiful as are the hang the pins for the their backpacks, too!! All in all, we are thrilled!

Created by a Mom. Designed for Her.
Our Sizing & Design

We believe that girls bodies are unique. We believe that their apparel should give them both comfort & confidence. We strive to offer sizes for all girls. 

We will be introducing new sizes & a broader range of nudes across our collections in early 2020. 

Purpose Driven Apparel

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

We invest in girls through our Bleuet Girl program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.

Discover Our Why

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Investing in Her
Bleuet Girls

The goal with Bleuet Girl is to empower and support young female entrepreneurs like Hailey O'Donnell & Rachael Rosenberg by supporting their passion, vision, mission and business. We are especially excited to support ideas, entrepreneurs and female founders whose ideas combine a mission with business through social entrepreneurship.  

Meet Hailey & Rachael
FREE RETURNS. Free Exchanges.
Returns For Good

We know you might order the wrong size, discover she loves lilac, or it's just too soft? Don't worry,  your lightly worn returns are not headed to a landfill.

It's washed, inspected and sent to Hailey's Haven to give a girl in need comfort and confidence.