"She deserves more"

Meet Liz. CEO / Founder / Mom
Purpose Driven Apparel

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

We invest in girls through our Bleuet Girl program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.

Meet Khloe, Hailey & Rachael

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Minimizing our Impact

Our goal is to minimize our environment impact by designing our Bleuet apparel with sustainable and organic fabrics. 

We started with Scrunchies for Good utilizing scrap fabric from our Bleum bras.  Our newest Aster & Iris bras represent the next step in our journey to minimize our impact.  We are just getting started. 

Shop Aster & Iris BRAs
Investing in Her

The goal with Bleuet Girl is to empower and support young female entrepreneurs by supporting their passion, vision, mission and business. We are especially excited to support ideas, entrepreneurs and female founders whose ideas combine a mission with business through social entrepreneurship.  

Scrunchies for Good
Minimizing Waste

Instead of creating more apparel waste that heads straight to a landfill, our super soft Scrunchies for Good are made with love out of the excess and unused lightweight, performance fabrics from our Bleuet apparel.

Supporting Girl Entrepreneurs

With each Scrunchie for Good purchase, $1 per scrunchie will go towards a supporting a girl social entrepreneur, a Bleuet Girl, starting with Hailey's O’Donnel who launched Hailey's Haven. 

Designed for ALL GIRLS
Our Sizing & Design

We believe that girls bodies are unique. We believe that their apparel should give them both comfort & confidence. We strive to offer sizes for all girls. 

We introduced new size in our bestselling Bluem bras and working to continue to offer size for ALL girls. 

Our bra and apparel sizing is intended to fit all girls. We are constantly working to introduce a broader range of size and colors.

Role of Women in Apparel

Fashion employs 45 million women worldwide, and most of them cannot meet their basic needs. They are also particularly susceptible to low wages, excessive hours, and exclusion from the formal economy.

Our Approach
Responsible Manufacturing

We are investing in working with the best factories in the United States and around the world.  We strive to ensure that our manufacturing partners offer a fair and sustainable wages, reasonable hours and a safe working environments.

We believe in a responsible approach to manufacturing by working with our partners to ensure that they offer fair wages, safe working environment and no child labor.
You Bleuet returns are donated to Hailey's Haven to give a foster girl in need comfort and confidence
Free returns and exchanges
Free Returns. No Questions Asked.
Returns For Good

We know you might order the wrong size, discover she loves lilac, or it's just too soft? Don't worry,  your lightly worn returns are not headed to a landfill.

It's inspected and sent to Hailey's Haven to give a foster girl in need comfort and confidence.