Experience Bleuet
The Bleuet First Bra Experience
Better First Bras and girls bra buying experience.
A Surprise for You

Your first bra shipment is beautifully packaged and includes a card and few little surprises just for you.

Girls first bras, girls organic bras, girls sustainable bras and girls tencel bras
It's Bleuet, Not Lingerie

Ultra-soft,  reversible & tag-free. Designed to give you comfort & confidence.

Shop Bras
Free returns and exchanges
Find Your Perfect Fit

Avoid the mall and try everything on at home. Don't worry, returns and exchanges are free. 

It's Time for Your First Bra

You may feel excited, embarrassed, weird or downright mortified. ALL of those feelings are completely normal! And that’s why we are here: To help give you the best first bra experience.

Wondering how a bra should fit? Here’s our Bra Buying Guide.

Purchasing bras online is the perfect way to avoid the awkwardness of bra shopping. You can try bras on in the comfort of your bedroom! 

Plus it's much more than just a first bra, it's an experience! You’ll be delighted to receive your new bra packaged with some extra surprises. Now that is something you can look forward to! 

How first bra should fit & how to buy a first bra
"Fun confidence through it all!"

She’s kind of obsessed with all things puberty right now.  So, her Bleuet bra is really giving her a fun confidence through it all! We will for sure be buying more!!!!

"Confidence Building Experience"

She loves the little pin y'all sent along, too. Thank you for making our first bra a fun and confidence-building experience!!

"Packaging was beautiful"

Sizing is perfect! My daughter loves the super soft Bleum bra. Packaging was beautiful as are the hang tags...love the pins for the their backpacks, too!! All in all, we are thrilled!

Feeling embarrassed about bra shopping?

Purchasing bras online is the perfect way to avoid the awkwardness of bra shopping. You can try bras on in the comfort of your bedroom. 

Find the perfect fit, discover your favorite style and pick your favorite colors. Don't worry -  returns & exchanges are free!

Created by a Mom. Designed for You
The Perfect First Bra

We created the most comfortable first bra for tween and teen girls. Our bras are reversible (2 colors in one!) and designed for your active life. Ultra-soft, breathable, lightweight and itch-free. 

It's more than just a first bra, it's an experience. You'll be excited to receive your bra packaged with some extra goodies.

Designed for comfort + confidence. It's Bleuet, not lingerie.

Create the Moment
"Made it Even More Special"

"My daughter was excited to get her Bleuet package! What a fantastic customer experience to start with lovely tissue paper and a personal note. The fun and unexpected extras of the hair ties and pin made it even more special."

- Renate, Indiana

A fun and special first bra buying experience
Give her the gift of Bleuet. Each Bleuet bra and apparel order includes a special gift for her
Investing in Her
Bleuet Girls

The goal with Bleuet Girl is to empower and support young female entrepreneurs like Hailey O'Donnell, Khloe Thompson, Eva Goodrich & Rachael Rosenberg by supporting their passion, vision, mission and business.

We are especially excited to support ideas, entrepreneurs and female founders whose ideas combine a mission with business through social entrepreneurship.  

Meet Hailey, Khloe, Eva & Rachael
Free returns and exchanges
You Bleuet returns are donated to Hailey's Haven to give a foster girl in need comfort and confidence
FREE RETURNS. Free Exchanges.
Never to a Landfill. Always to a Girl in Need.

Don't worry,  your lightly worn returns & exchanges are not headed to a landfill.

It's washed, inspected and sent to Hailey's Haven to give a foster girl in need comfort and confidence. 

We are in this together! 
Raising Strong. Confident & Kind Girls

Fueled by the collective wisdom of parents and experts. 

We've created tools, journals, worksheets, and resources to help support you through the ups and downs of puberty.  We hope you find them useful.