Discouraged by the experience of trying to find age-appropriate and comfortable bras and underwear helped us realize that a growing tweens and teens needs more apparel options, especially underwear as well as tools to be more confident in their growing bodies.

We realized that tweens and teens needed underwear and activewear designed for their lives and bodies. We wanted to design apparel that allowed her to play, learn, sweat and compete with both comfort and confidence.  We designed Bleuet for you, and believe that at this stage of your life she needs Bleuet (Bleu-ay), not lingerie. 

Bleuet (pronounced Blue-A), which means a blooming cornflower in French, is a fun, playful brand created initially for all girls ages 7 to 13 as the onset of puberty begins. With their active lifestyle that often includes play, sports, freeze tag, dance, cartwheels, P.E., Bleuet undergarments are designed to be durable with dual layers for extra coverage. Each garment is made with breathable, moisture-wicking performance fabric ensuring girls will stay dry and cool without embarrassing sweat stains. All Bleuet bras and camisoles are made with minimal seams for itch-free comfort in a range of fun colors. The company also plans to provide a range of styles and sizes for all girls.

We believe everyone deserves better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

We invest in nurturing the next generation of change makers through our Bleuet Entrepreneur program, partnering with teen entrepreneurs and supporting causes that give everyone more - more opportunities, more voice, more say, etc.

Bleuet provides equal employment opportunities to all employees and applicants and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We know sizing can be tricky BUT our bras, camisoles and tumble shorts run true to size. If you wear a size 10 top, you'll likely wear a size 10 bra. Or you can measure! Visit our Fit & Size Guide for instructions on measurements for each size and how to measure.

Bleuet apparel should be COMFORTABLE and fit snug to the body for support. While you can adjust the straps on our bras and camis, the straps shouldn’t be too loose. Also, you don’t want gaping holes on the sides of our garments. If that’s the case, then size down. Our fabric has a lot of stretch, which means you’ll be able to wear our garments for longer as you grow. 

While we do not offer bras in specific cup sizes. Both our Iris and Aster bras are designed for more developed girls from an AA to C cup.

Today, we partner and produce our Bleuet bras, camisoles and tumble shorts with a small family owner manufacturer in Guatemala and our Chloe Seamless Briefs with a specialty manufacturer in China.  We strive to ensure that our manufacturing partners offer a fair and sustainable wages, reasonable hours and a safe working environments. We make every effort to visit our manufacturing partners to visit the factory and meet the people responsible for manufacturing Bleuet apparel. 

Your shipping costs will depend on the weight and distance to where we are shipping your order. Typically, we find shipping rates to range from $3.50 - $6.00.

We recommend signing up for our emails and SMS to receive sneak peeks, exclusive drops and seasonal promos. We do not currently offer free shipping.

As soon as our elves have started to pack your order, you’ll receive an email notification (or optional SMS notification). Typically, you order will ship within 3-5 days.

This email will also contain your shipping tracking number, which may not immediately update as we are dependent on DHL & USPS scanning your package and sending us your tracking details.

Our goal is to ship every order within 3-5 business days of receiving your complete order.  Depending upon the distance, you may expect your order to require 3-5 business days transit time. 

During peak sales seasons like Back to School and BFCM, it may take us a little longer to process and ship your order.

You may track your order here

When you receive your email notification, a tracking number will be included and will help you find where your Bleuet is on its journey to you.

If you cannot find your shipping confirmation email, click here to track your order.

We realize how frustrating it is when you want an item that is not currently in stock. If you click on the “Oh No, Email When It’s in Stock” button and enter your email, you’ll receive a notification as soon as the item is re-stocked. You’ll be the first to know! 

For the international markes we do ship to It is important to note that customers are responsible for any customs or tariffs assessed by the local tax authorities. These should be charged at checkout.

We are not able to honor our free returns and exchange policy for international orders. You will be responsible for any return shipping and fees.

All orders are shipped via DHL Express Global rates.

Great question. You may only apply one discount code per order. For example, if you have a first time customer code, you may not apply a flash sale code for an additional discount. Our already discounted bundles and sets are not eligible for discounts or promos.

No problem at all! We guarantee that you'll love your Bleuet apparel or we’ll take it back up to 60 days from the date of purchase. All returns and exchanges must have the size and hang tags attached.

Of course, you may quickly try on your new Bleuet bras for fit and comfort, but we will not accept any apparel that is stained, soiled or worn beyond a try-on.

We do not accept any returns for underwear removed from its sealed packaging.

To get started visit our Returns Center, enter your order # & zip code.

Select the items you wish to exchange and/or returns and download a pre-paid USPS return label. Pop it on the box & send it back to us. We’ll also take care of the shipping for your exchange. 

YES! We want to make returns and exchanges as easy as possible. Visit our Returns Center to enter your order number & shipping zip code, and you’ll start your exchange or return. Plus, you will able to download a pre-paid return label. If you’ve requested a different size, we’ll send it to you on our dime. This only applies to your initial exchange.

Note: Our Free Returns & Exchanges policy does not apply to underwear that unsealed from it's original packaging.

It’s super easy to do. Just visit our Returns Center and enter your order number & zip code or the email used for the order. Follow the instructions and your pre-paid return label will be generated and ready for you to download once you complete your return or exchange.

If it is too big, too small, not your favorite color, you’ve got 60 days to love it or return /  exchange. Go to our Returns Center to make a return or exchange.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and new merchandise, (2) with all tags and hang tags in their original form and (3) the packing slip (4) received by us within 60 days from the date of purchase.

Of course, you may quickly try on your new Bleuet bras for fit and comfort, but we will not accept any apparel that is stained, soiled or worn beyond a try-on.

We do not accept any returns for underwear removed from its sealed packaging.

To get started visit our Returns Center, enter your order # & zip code.

Select the items you wish to exchange and/or returns and download a pre-paid USPS return label. Pop it on the box & send it back to us. We’ll also take care of the shipping for your exchange. 

We do not accept any returns for underwear removed from its sealed packaging.

We are not able to honor our free returns and exchange policy for Canadian and international orders. You will be responsible for any return shipping and fees.

Unfortunately, we are not able to honor our free returns and exchange policy for international orders.

You will be responsible for any return shipping and fees.

NO! Never! (Except if it is damaged or soiled) We send any items that cannot be sold to Hailey’s Haven, a non-profit started by a teen girl who provides clothes and other items to teens in foster care. 

Returns and exchanges are free.  Simply go to Bleuet Return Center and provide us your email and order # to download and print a pre-paid return label. 

We do our best to process your return or exchange within 72 hours of receiving your return.  It may take up to 8-10 days for your refund to appear on your original form of payment.

We offer free returns and exchanges for your first return. Unfortunately, if you need to make more than one exchange for your initial order, we will need to charge you for both return and new shipping.

We now offer package and delivery protection through Redo, which you can choose to purchase at checkout.

If you purchased Redo for $1.98, your order is protected against loss, theft, and damage in transit. Additionally, opting to purchase Redo with your order covers all items in your cart, so you can rest assured we have you covered!

If you checked out with Redo protection, you can submit a claim for a lost/damaged item at the portal linked HERE. If you have any questions please reach out to customer service at ...

Bleum bras, camisoles & tumble shorts

Our Bleum apparel is constructed in ultra-soft polyester & spandex heather fabrics.  Our fabrics are ultra-soft, lightweight and breathable with enhanced moisture-management to wick moisture away from your body to keep you cool and dry for whatever you are doing. 

90% Polyester / 10% Spandex

Bleum Neutral Bamboo Bras 

Our Bleum Neutral bras are constructed in an ultra-soft bamboo, cotton and spandex blend.  Naturally cool and lightweight. Designed to layer under her favorite top or tank. 

66% Bamboo / 28% Cotton / 6% Spandex

Aster Bras

Our Aster Tank bras are constructed in ultra cotton & TENCEL Lyocell blend. Designed to be ultra-soft and breathable against your skin to give you the freedom to learn, play and compete.

TENCEL™ Lyocell fibers are derived from sustainable wood sources, harvestedfrom certified and controlled sources.

66%TENCEL™Lyocell / 28% Organic Cotton / 6% Spandex

Iris Soft Cup Bras

Our Iris Soft Cup bras are constructed in ultra-soft MODAL blend. Designed to be smooth and breathable against your skin to give you the freedom to learn, play and compete.

TENCEL™ Modal fibers are mainly manufactured from beech wood, sourced fromsustainable forests and are a natural and renewable. 

93% TENCEL™ Modal / 7% Spandex

Chloe Modal Seamless Bikini Brief

Our Chloe collection including our Chloe V-Neck bra and Chloe Seamless Modal Bikini Briefs are made from a luxurious blend of modal and spandex fabric, ensuring an incredibly soft and smooth feel against the skin.

Modal, a natural fiber derived from beech trees, offers exceptional breathability and moisture-wicking properties, keeping you feeling fresh and dry throughout the day.

84% Modal - 12% Nylon - 4% Elastane

TENCEL™ Modal fibers are extracted from naturally grown beech wood by an environmentally responsible integrated pulp-to-fiber process, which is self-sufficient in energy and recovers co-products from component parts of the wood. This flexible fiber is renowned for its exceptional softness.

Composed of natural material, all TENCEL™ standard Modal fibers are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.


Exhibiting high flexibility, TENCEL™ Modal wood-based fibers offer textiles a long-lasting quality of exquisite softness. Due to the fiber’s sleek cross section, TENCEL™ Modal fibers enhance the soft touch of fabrics even after repeated washing. Measurements and hand evaluations of softness show that TENCEL™ Modal fibers feel twice as soft as cotton. The softness of TENCEL™ Modal fibers lasts longer and is able to withstand repeated wash and dry cycles compared to cotton.

Biodegradable:

Composed of natural material, all TENCEL™ standard Modal bers are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.


Botanic Origin:

TENCEL™ Modal fibers are mainly manufactured from the renewable raw material beech wood, sourced from sustainable forests in Austria and neighboring countries.

Enhanced Breathability:

TENCEL™ Modal fibers naturally manage the transportation of moisture, enhancing fabrics by keeping your skin feeling pleasantly comfortable. Composed of natural material, the microscopic brils of cellulosic bers are structured to regulate the absorption and release of moisture. This contributes to breathable fabrics that support the body’s natural temperature regulating properties, creating a refreshingly cooling sensation on your skin. 

TENCEL™ Lyocell fibers are extracted from sustainability grown wood using a unique closed loop system which recovers and reuses the solvents used, minimizing the environmental impact of production. Unique physical properties lead to their high tenacity profile, efficient moisture management and gentleness to skin.

Biodegradable: 

Composed of natural material, all TENCEL™ standard Lyocell bers are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.

Botanic Origin:

TENCEL™ Lyocell fibers are derived from sustainable wood sources – sustainably managed forests. Wood and pulp used by the Lenzing Group is harvested from certied and controlled sources.

Enhanced Breatability

TENCEL™ Lyocell fibers naturally manage the transportation of moisture, enhancing fabrics by keeping your skin feeling pleasantly comfortable. Composed of natural material, the microscopic brils of cellulosic fibers are structured to regulate the absorption and release of moisture. This contributes to breathable fabrics that support the body’s natural temperature regulating properties, creating a refreshingly cooling sensation on your skin. 

Yes. The fabrics in our Aster and Iris bras are Oeko-Tex 100 Standard certified. 


The STANDARD 100 by OEKO-TEX® is a worldwide consistent, independent testing & certification system that tests for harmful substances used during all stages of production (raw materials, intermediate, and end product).


This includes testing for illegal substances, legally regulated substances, known harmful (but not legally regulated) chemicals, and other parameters for health care. It provides manufacturers with a uniform benchmark when evaluating harmful substances potentially used in the production process.

The exposed elastic in the Bleum Bra, Bleum Racerback, Bleum Camisole, Bleum Active Bra & Iris Bra is synthetic and does not contain latex. However, the elastic band inside of our bras contains latex, but there is no latex touching the skin.

The Aster Organic Tank Bra & Aster Organic Racerback Bra do not have exposed elastic, but the inside band does contain latex.

We cannot guarantee that our production and packaging processes are 100% free of latex.

All of our apparel is machine washable. We recommend washing all of your Bleuet apparel with like colors and in cold water.  Our Aster and Iris bras should be hung to dry.  Our Bleum bras, Bleum camisoles and Chloe Seamless briefs may be tumble dried on low.

First of all, we are trying to reduce waste wherever we can. Our extra fabric is being used to make scrunchies and other accessories.  Next, we are actively working on styles made with sustainable fabrics to be launched later this year. We are also examining how we minimize waste in our packaging and across our entire supply chain. 

We carefully select our manufacturing partners to ensure that they have ethical practices and provide a living wage for their employees. We work with family-fun businesses who take great pride in their work and care for each employee.