It's not lingerie, it's Bleuet as a tween girl stares at an ill-fitting women's bra

You’ve walked with her every step of the way.

Now she is becoming a young lady.
Made For Her

Our Bleum bra is the perfect bra for any age. An everyday bra. A first bra. Age-appropriate and the softest bra she'll ever wear.

Reversible in a fun range of colors. Designed with minimal seams and a dual layer for extra coverage.


She loved how soft they were and how the band was designed for comfort. She loves the little pin y'all sent along, too. Thank you for making our first bra a fun and confidence-building experience!!

Suzanne, TX

My daughter really likes her bra especially that it is reversible. I really appreciated the care and detail involved in shipping the bra to us.

Kelli, CA
Breathable & Moisture-Wicking
Find her Perfect Fit

We combine age-appropriate design with performance fabrics to give her a seamless and itch-free extra layer of coverage and support.

Bleum Camisoles
Not Ready for a bra?

Maybe she'd be more comfortable starting off with wearing a camisole (just like my oldest daughter)? Our super soft camisoles include a shelf bra inside so they are a perfect first step before she's ready for a bra.

Avoid awkward dressing rooms.

Find her perfect fit at home. Wrong size? Loves Lilac? Too soft? Don't worry, new customers receive free returns and exchanges.  

Active & Sports
She runs. She jumps. She dances.

Our Active and Racerback bras offer extra support with minimal seams and tag free for comfort. Moisture-wicking performance fabric to avoid embarrassing sweat stains

Soft, moisture-wicking performance fabric fits seamlessly under your favorite shirt, jersey or tank. 

Mission-Driven Apparel
Protect Women in Fashion

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Better Options for Girls

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

Investing in Girls

We invest in girls through our Bleuet Labs program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.