It's not lingerie, it's Bleuet as a tween girl stares at an ill-fitting women's bra

You’ve walked with her every step of the way.

Now she is becoming a young lady.
BLEUM BRAs
Made For Her

Our Bleum bra is the perfect bra for any age. An everyday bra. A first bra. Age-appropriate and the softest bra she'll ever wear.

Reversible in a fun range of colors. Designed with minimal seams and a dual layer for extra coverage.

Testimonials

She loved how soft they were and how the band was designed for comfort. She loves the little pin y'all sent along, too. Thank you for making our first bra a fun and confidence-building experience!!

Suzanne, TX

My daughter really likes her bra especially that it is reversible. I really appreciated the care and detail involved in shipping the bra to us.

Kelli, CA
Breathable & Moisture-Wicking
Find her Perfect Fit

We combine age-appropriate design with performance fabrics to give her a seamless and itch-free extra layer of coverage and support.

Bleum Camisoles
Not Ready for a bra?

Maybe she'd be more comfortable starting off with wearing a camisole (just like my oldest daughter)? Our super soft camisoles include a shelf bra inside so they are a perfect first step before she's ready for a bra.

Avoid awkward dressing rooms.
FREE RETURNS, NO QUESTIONS ASKED

Find her perfect fit at home. Wrong size? Loves Lilac? Too soft? Don't worry, new customers receive free returns and exchanges.  

Active & Sports
She runs. She jumps. She dances.

Our Active and Racerback bras offer extra support with minimal seams and tag free for comfort. Moisture-wicking performance fabric to avoid embarrassing sweat stains

Soft, moisture-wicking performance fabric fits seamlessly under your favorite shirt, jersey or tank. 

Mission-Driven Apparel
Protect Women in Fashion

98% of the global apparel industry is women, and they do not earn enough to meet their basic needs. This is unacceptable, and we demand better wages and working conditions for them.

Better Options for Girls

We believe girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don't need lingerie, they need Bleuet.

Investing in Girls

We invest in girls through our Bleuet Labs program, partnering with girl entrepreneurs and supporting causes that give girls more - more opportunities, more voice, more say, etc.

Bleum Bra
Bleum Bra
Bleum Bra
Bleum Bra
Bleum Bra
Bleum Bra
Bleum Bra
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Bleum Bra
Bleum Bra
Bleum Bra
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Bleum Bra
Bleum Bra
Bleum Bra
Bleum Bra

Bleum Bra

Regular price $22.00 Free returns. Free shipping for orders over $60.

Whether she is 8 or 13, she's growing and developing. She needs extra coverage and support under her shirts. Give her comfort + confidence. 

  • Double-lined for smooth coverage
  • Reversible: two colors in each bra!
  • Adjustable straps for the perfect fit
  • Minimal seams and tag free for comfort
  • Performance, moisture-wicking fabric
  • Ultra-soft and stretches to fit her growing body

Don't see her size? Check back soon. We believe that girls' bodies are unique and are striving to offer sizes for all girls. 

Size
Chest
7-8
25-26
10 
27-28
12
29-30
14
31-32
16
33-34

 

Place a tape measure around the largest part of her chest to obtain her bust measurement. We follow standard sizing for tops, so if your girl wears a size 10, she’ll wear a Bleuet size 10. Our fabrics offer a lot of stretch to fit a wide range of body sizes.  

Note the Bleum Racerback Bra has a built-in shelf constructed with a thicker underlying fabric for extra support & coverage, which will fit more snug to the body.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the original invoice (4) received by us within 30 days from the date of purchase.  We aim to process returns with 72 hours of arriving at our warehouse. 

No Questions Asked! 

If you're not satisfied for any reason with your first purchase of Bleuet bras, camisoles, shirts, or bloomers (each an “Undergarment”), we’ll make it right by issuing a refund or allowing you to exchange the Undergarment.

Just Contact Us (orders@bleuetgirl.com) with your order number or receipt and tell us whether you'd like a refund for the Undergarment or an exchange for the perfect fit. 

- Only applies to your first worn Undergarment [of each type], per customer. 

- All requests must be made within 30 days of delivery (for online orders) or purchase (for in store orders).

- If you choose to replace the Undergarment, we will ship the item to you free of charge.

- For all other returns and exchanges, please see our standard return policy.

Orders through October 15, 2019 are eligible for No Questions Asked returns.  We will waive $3.50 return shipping charge and accept your Bleuet apparel return no questions asked. 

Any sale, buy one get one, or promotional items as well as gift cards are final and not eligible for return or exchange. 

Shipping: 
We aim to ship your Bleuet order within 48 hours of your completed purchase.  We ship via First Class USPS based on the shipping rate selected by the user. 

Customer Reviews

Based on 11 reviews Write a review
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Bleum Active Bras
Bleum Active Bras
Bleum Active Bras
Bleum Active Bras
Bleum Active Bras
Bleum Active Bras

Bleum Active Bras

Regular price $24.00 Free returns. Free shipping for orders over $60.

Bleuem Active bras are designed for her, the active girl.  Soft, moisture-wicking performance fabric fits seamlessly under your favorite shirt, jersey or tank.  

  • Provides extra support 

  • Minimal seams and tag free for comfort

  • Double-lined for smooth coverage

  • Moisture-wicking performance fabric

  • Adjustable straps

We believe that girls' bodies are unique and are striving to offer sizes for all girls. 

Size
Chest
7-8
25-26
10 
27-28
12
29-30
14
31-32
16
33-34

 

Place a tape measure around the largest part of her chest to obtain her bust measurement. We follow standard sizing for tops, so if your girl wears a size 10, she’ll wear a Bleuet size 10. Our fabrics offer a lot of stretch to fit a wide range of body sizes.  

Note the Bleum Racerback Bra has a built-in shelf constructed with a thicker underlying fabric for extra support & coverage, which will fit more snug to the body.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the original invoice (4) received by us within 30 days from the date of purchase.  We aim to process returns with 72 hours of arriving at our warehouse. 

No Questions Asked! 

If you're not satisfied for any reason with your first purchase of Bleuet bras, camisoles, shirts, or bloomers (each an “Undergarment”), we’ll make it right by issuing a refund or allowing you to exchange the Undergarment.

Just Contact Us (orders@bleuetgirl.com) with your order number or receipt and tell us whether you'd like a refund for the Undergarment or an exchange for the perfect fit. 

- Only applies to your first worn Undergarment [of each type], per customer. 

- All requests must be made within 30 days of delivery (for online orders) or purchase (for in store orders).

- If you choose to replace the Undergarment, we will ship the item to you free of charge.

- For all other returns and exchanges, please see our standard return policy.

Orders through October 15, 2019 are eligible for No Questions Asked returns.  We will waive $3.50 return shipping charge and accept your Bleuet apparel return no questions asked. 

Any sale, buy one get one, or promotional items as well as gift cards are final and not eligible for return or exchange. 

Shipping: 
We aim to ship your Bleuet order within 48 hours of your completed purchase.  We ship via First Class USPS based on the shipping rate selected by the user. 

Customer Reviews

Based on 1 review Write a review
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Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback
Bleum Racerback

Bleum Racerback

Regular price $24.00 Free returns. Free shipping for orders over $60.

Our racerback bras are seamless and reversible, so whether she's feeling sporty or are just looking for a great bra that will stay hidden under her favorite tanks and tops, our Bleum Racerback is just what she needs!

  • Extra support & coverage with a thicker lining than our Bleum Bra
  • Reversible in two fun colors
  • Minimal seams and tag free for comfort
  • Performance, moisture-wicking fabric
  • Adjustable straps

Bleuet racerback bras give her support, style, and shape, with slip-free, adjustable straps that stay hidden and designed to help her obtain the perfect fit.

Try one! We think she'll love it! 

Note the Bleum Racerback Bra has a thicker underlying fabric for extra support & coverage, which will fit more snug to the body.

Size
Chest
7-8
25-26
10 
27-28
12
29-30
14
31-32
16
33-34

 

Place a tape measure around the largest part of her chest to obtain her bust measurement. We follow standard sizing for tops, so if your girl wears a size 10, she’ll wear a Bleuet size 10. Our fabrics offer a lot of stretch to fit a wide range of body sizes.  

Note the Bleum Racerback Bra has a built-in shelf constructed with a thicker underlying fabric for extra support & coverage, which will fit more snug to the body.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the original invoice (4) received by us within 30 days from the date of purchase.  We aim to process returns with 72 hours of arriving at our warehouse. 

No Questions Asked! 

If you're not satisfied for any reason with your first purchase of Bleuet bras, camisoles, shirts, or bloomers (each an “Undergarment”), we’ll make it right by issuing a refund or allowing you to exchange the Undergarment.

Just Contact Us (orders@bleuetgirl.com) with your order number or receipt and tell us whether you'd like a refund for the Undergarment or an exchange for the perfect fit. 

- Only applies to your first worn Undergarment [of each type], per customer. 

- All requests must be made within 30 days of delivery (for online orders) or purchase (for in store orders).

- If you choose to replace the Undergarment, we will ship the item to you free of charge.

- For all other returns and exchanges, please see our standard return policy.

Orders through October 15, 2019 are eligible for No Questions Asked returns.  We will waive $3.50 return shipping charge and accept your Bleuet apparel return no questions asked. 

Any sale, buy one get one, or promotional items as well as gift cards are final and not eligible for return or exchange. 

Shipping: 
We aim to ship your Bleuet order within 48 hours of your completed purchase.  We ship via First Class USPS based on the shipping rate selected by the user. 

Customer Reviews

Based on 2 reviews Write a review
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Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole
Bleum Camisole

Bleum Camisole

Regular price $24.00 Free returns. Free shipping for orders over $60.

Our Bleum camisole is super comfortable and gives smooth coverage in soft, moisture-wicking performance fabric. Perfect as a first bra, extra layer or simply by itself. 

  • Designed with a shelf bra for extra coverage
  • Adjustable straps to give her the right fit 
  • Minimal seams and tag free for comfort

With minimal seams, our cami gives smooth lines under her favorite shirt, jersey or can be worn by itself. It’s so comfortable that it makes for great sleepwear, too!

Size
Chest
7-8
25-26
10 
27-28
12
29-30
14
31-32
16
33-34

 

Place a tape measure around the largest part of her chest to obtain her bust measurement. We follow standard sizing for tops, so if your girl wears a size 10, she’ll wear a Bleuet size 10. Our fabrics offer a lot of stretch to fit a wide range of body sizes.  

Note the Bleum Racerback Bra has a built-in shelf constructed with a thicker underlying fabric for extra support & coverage, which will fit more snug to the body.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the original invoice (4) received by us within 30 days from the date of purchase.  We aim to process returns with 72 hours of arriving at our warehouse. 

No Questions Asked! 

If you're not satisfied for any reason with your first purchase of Bleuet bras, camisoles, shirts, or bloomers (each an “Undergarment”), we’ll make it right by issuing a refund or allowing you to exchange the Undergarment.

Just Contact Us (orders@bleuetgirl.com) with your order number or receipt and tell us whether you'd like a refund for the Undergarment or an exchange for the perfect fit. 

- Only applies to your first worn Undergarment [of each type], per customer. 

- All requests must be made within 30 days of delivery (for online orders) or purchase (for in store orders).

- If you choose to replace the Undergarment, we will ship the item to you free of charge.

- For all other returns and exchanges, please see our standard return policy.

Orders through October 15, 2019 are eligible for No Questions Asked returns.  We will waive $3.50 return shipping charge and accept your Bleuet apparel return no questions asked. 

Any sale, buy one get one, or promotional items as well as gift cards are final and not eligible for return or exchange. 

Shipping: 
We aim to ship your Bleuet order within 48 hours of your completed purchase.  We ship via First Class USPS based on the shipping rate selected by the user. 

Customer Reviews

Based on 3 reviews Write a review
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Bleum Active Camisole
Bleum Active Camisole
Bleum Active Camisole
Bleum Active Camisole

Bleum Active Camisole

Regular price $27.00 Free returns. Free shipping for orders over $60.

Comfort. Check.

Support. Check.

Coverage. Check.

Moving down your checklist for the right camisole, the Bleum Active Cami is all of the above and more. Whether she is headed to the gym, school, studio, stage or field, she'll be able to move freely with confidence wearing our Active Cami by itself or as an undergarment. Great for gymnastics or dance, too! 

  • Shelf bra inside made of soft, performance fabric
  • Extra support & coverage 
  • Minimal seams and tag free for comfort
  • Adjustable straps

White (with pink lining and white straps)

Your daughter will stand tall and confident in our Bleum Active Cami designed for her, just as her body is at this moment. We believe camisoles with a shelf bra are a great first step when she needs extra coverage under her tops.

We believe that girls bodies are unique and are striving to offer sizes for all girls.  

Size
Chest
7-8
25-26
10 
27-28
12
29-30
14
31-32
16
33-34

 

Place a tape measure around the largest part of her chest to obtain her bust measurement. We follow standard sizing for tops, so if your girl wears a size 10, she’ll wear a Bleuet size 10. Our fabrics offer a lot of stretch to fit a wide range of body sizes.  

Note the Bleum Racerback Bra has a built-in shelf constructed with a thicker underlying fabric for extra support & coverage, which will fit more snug to the body.

Our apparel should fit and inspire confidence while being super comfy. We happily accept returns or exchanges for (1) unwashed and unworn merchandise, (2) with all tags and hang tags in their original form and (3) the original invoice (4) received by us within 30 days from the date of purchase.  We aim to process returns with 72 hours of arriving at our warehouse. 

No Questions Asked! 

If you're not satisfied for any reason with your first purchase of Bleuet bras, camisoles, shirts, or bloomers (each an “Undergarment”), we’ll make it right by issuing a refund or allowing you to exchange the Undergarment.

Just Contact Us (orders@bleuetgirl.com) with your order number or receipt and tell us whether you'd like a refund for the Undergarment or an exchange for the perfect fit. 

- Only applies to your first worn Undergarment [of each type], per customer. 

- All requests must be made within 30 days of delivery (for online orders) or purchase (for in store orders).

- If you choose to replace the Undergarment, we will ship the item to you free of charge.

- For all other returns and exchanges, please see our standard return policy.

Orders through October 15, 2019 are eligible for No Questions Asked returns.  We will waive $3.50 return shipping charge and accept your Bleuet apparel return no questions asked. 

Any sale, buy one get one, or promotional items as well as gift cards are final and not eligible for return or exchange. 

Shipping: 
We aim to ship your Bleuet order within 48 hours of your completed purchase.  We ship via First Class USPS based on the shipping rate selected by the user. 

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Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good
Scrunchies For Good

Scrunchies For Good

Sale price $8.00 Free returns. Free shipping for orders over $60.

Buy a scrunchie, help someone in need. Support a girl entrepreneur.

With each purchase, $1 will go towards a non-profit* started by a girl entrepreneur. $3 for bundles.

*This month we are supporting Hailey's Haven, a non-profit started by 15-year old Hailey O'Donnell in Rumson, NJ. She provides teens in foster care with backpacks filled with books and essential items.

Sustainable Design.  Upcycled Fabric

Instead of creating more apparel waste that heads straight to a landfill, our super soft scrunchies are made with love out of the excess and unused fabric from our Bleuet apparel.

Bundle & Save 20%
Buy 3 scrunchies and support a girl entrepreneur

It's the same lightweight, performance fabrics as your favorite Bleuet apparel. So go ahead and choose your favorite Bleuet color to wear in your hair!

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Bleuet Gift Card

Bleuet Gift Card

Regular price $25.00 Free returns. Free shipping for orders over $60.

Have a special girl in your life who'd like to try Bleuet? Shopping for her but not sure exactly what she what she needs? Or do you want to let her to pick out the right style and size? Give her the gift of choice with a Bleuet gift card.

Her Bleuet Gift card will be delivered via email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Give her the gift of Bleuet! She deserves Bleuet, not lingerie! 

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