We designed our girls bras, first bras and camisoles to be tag-free with minimal seams in ultra-soft fabrics to ensure girls with sensory issues have the perfect fit.

Designed for Comfort + Confidence

It's a moment. Give it the significance it deserves.
Experience Bleuet
A Better First Bra Buying Experience.
Make Her Feel Treasured

Each shipment is beautifully packaged and includes a card and extra gift for her.

Girls first bras, girls organic bras, girls sustainable bras and girls tencel bras
It's Bleuet, not lingerie

Responsibly manufactured. Designed by a mom. Ultra-soft, seamless, & tag-free.

Free returns and exchanges
Her Favorite Bra. Guaranteed.

Wear it. Love it. Want a different style? Not the perfect fit? Returns & exchanges are free.

Buying her first Bra
It might be time for her to wear a bra if….

You notice her “budding” (when the breast buds out from underneath the nipple. It looks like a knot under the nipple) and it’s evident that she needs extra coverage. 

She notices. She has become self-conscious of her growing breast buds poking through her shirt.

She has tenderness in her breast area. This happens as they start to grow. Her breast buds may be tender to the touch.

She feels too much jiggling and wiggling. She plays sports  and experiences discomfort from her breasts moving and/or nipple chafing.

First Bra
Made for Her Active Life

Our Bleum bra is the perfect bra first bra. Age-appropriate and the softest bra she'll ever wear.

Reversible in a fun range of colors. It's 2 colors for one price! Designed with minimal seams and a dual layer for extra coverage.


She loved how soft they were and how the band was designed for comfort. She loves the little pin y'all sent along, too. Thank you for making our first bra a fun and confidence-building experience!!

Suzanne W.

She loves the fun colors and that it’s reversible. She also says how comfortable it is, and I love the coverage! Her Bleuet is really giving her a fun confidence through it all! We will for sure be buying more!

Sarah B.
Comfort + Confidence
Finding her perfect fit

We design our apparel to fit her active life combining age-appropriate design with dual layer of ultra-soft, breathable, moisture-wicking performance fabrics to give her the freedom to learn, play and create. 

"Oh My Goodness!"

"My daughter was excited to get her Bleuet package! What a fantastic customer experience to start with lovely tissue paper and a personal note. The fun and unexpected extras of the hair ties and pin made it even more special."

- Renate, Indiana

A fun and special first bra buying experience
Give her the gift of Bleuet. Each Bleuet bra and apparel order includes a special gift for her
Not Ready for a bra?

Maybe she'd be more comfortable starting off with wearing a camisole (just like my oldest daughter)? Our super soft camisoles include a shelf bra inside so they are a perfect first step before she's ready for a bra.

Your Returns Give Back

We know you might order the wrong size, discover she loves lilac, or it's just too soft? Don't worry,  your lightly worn returns are not headed to a landfill.

They are inspected, washed and sent to Hailey's Haven to give a foster girl in need comfort and confidence. 

Free returns and exchanges
You Bleuet returns are donated to Hailey's Haven to give a foster girl in need comfort and confidence